The ad format asks users to input their address in order to receive more information, product samples or vouchers.
Fiat is using it to encourage 18-35-year olds to request brochures for its Evo model, the replacement for its youth-targeted Punto car.
Once users have entered their details they can post an alert to their friends via their news feed about the ad. In the case of Fiat, people’s friends would be alerted that they’d signed up for a brochure.
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