Hyundai Motor Co. has decided not to participate in the Tokyo Motor Show next month, apparently as part of its cost reduction strategy, it has been learned.
Hyundai has already notified the organizer about its withdrawal from the auto show, which will start on Oct. 24 at the Makuhari Messe convention hall in Chiba, organizers said.
This year, the American "Big Three" and other major foreign automakers have also announced their absence from the event. With only two overseas companies -- German carmaker Alpina and British sports car manufacturer Lotus -- taking part in the upcoming show, organizers fear that it will lack excitement.
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